Blogging ABC’s by Heidi Cohen Blogs stand at the crossroads of social media and content marketing. In addition to providing a content marketing platform for businesses and individuals, blogs provide an outpost for social media participants in Chris Brogan’s view.
Social Media Policy Best Practices: Trust Is Cheaper Than Control What’s In A Social Media Policy? The tone and philosophy in a social media policy depends on the risk appetite of the organization. As this was explained in the discussion
5 Ways to Use Social Data to Grow Your Business By Peter Wylie Are you tapping the social media data stream? Inside that river of data lives great insight that can give your business an edge. Social media allows you
HOW TO: Get the Most Out of Facebook and Twitter Promotions by Alanna Francis Once upon a time, you had to use a phone book to find a business’s contact details. Mercifully, those days are behind us. As social media
Social Media Guidelines or Policy? by Vivienne Storey As an employment law firm we are often asked to provide risk management advice to companies wanting to provide guidance to their employees on using social media. Something I’ve noticed is that the terms “guidelines” and