It’s more important than ever for brands to project their value. Marketers in general understand the need for consistency in color and design. But it’s also vital to move beyond the standard logo and tagline and take a holistic approach
5 Ways to Increase Your Local Search Engine Ranking For those businesses that operate in a physical space, such as an actual store or facility, you’re going to want to pay attention. Given the rise in smartphone usage, and the
Local Marketing In 2013: The 10 Key Trends To Watch Court Cunningham is CEO of Yodle, a provider of online marketing services to small businesses. Google shook up the local business industry last year when it replaced Google Places with Google + Local pages.
How to Effectively Rebrand Your Social Media Profiles Has your business changed since you first created your social media profiles? Are you considering a rebrand of your company’s existing social identity? Should You Rebrand Your Social Profiles? Rebranding is best
Your small business can redefine how your community makes a living. Here’s how: 1. Start small. Businesses should ask themselves what simple steps their organization can make toward social change, and clearly identify that vision. 2. Swap ideas about social responsibility