Research done by a new platform of Local Search Insider called “Local Pays Off,” found a few themes: • There is no one single media source for businesses to establish a presence in. An integrated marketing program is required today.
Getting the Sales Call Started In Yellow Pages sales, it’s a super critical moment. You’ve finally scored that face-to-face meeting with the decision maker at a potential new advertiser. You’ve done your prep work and you’re ready to rock and
3 Dumbest Sales Job Interview Questions… and What to Ask Instead By Geoffrey James Need a stronger sales team? When you’ve got a potential hire in the hot seat, make sure you’re asking the right questions. When it comes to
By: Kevin Stirtz By jumping into local search and making it easy for people to post reviews of their local businesses, Google has brought online reviews into the major leagues. They take them seriously. You should too. If you handle
5 Tips for Training Remote Employees by Donna Wells Every year, I find myself working with more colleagues who work remotely — from home, from outside the office and even outside the country. At my company, more than half of