Now that we have flipped the calendar to a new year, have you thought about your 2021 SEO strategies and what you might need to do in order to have a successful SEO campaign? Avoid common SEO mistakes like not having a strategy at all. Your SEO is one of the most important elements of your business marketing. There is so much to remember and look for, but here are some tips to make sure you’re getting the most out of your SEO.
- Avoid keyword stuffing. Although keywords are a must for any SEO marketing, you can easily over do it. Keep your keywords focused on the most important items you’re looking for.
- Watch out for duplicate content. Make sure all your content is up-to-date, original, and pertinent to your services.
- Make sure all your links work. Going through your website and double-checking all your links work is important. Google doesn’t like a broken link, and neither should you.
- Use structured data. Using structured data tells Google what your site is about. It will improve your search ranking and increases the chances your website will be found by potential customers who are already looking for the services or products you’re offering.
- Make sure your content is still king. We say it all the time. Without dynamic content, your website will fall short. Freshen up that content. Make sure nothing is out-of-date, that all your services and descriptions are current, and that every part of your website is clean, organized, and understandable.
- Make it mobile-friendly. If you’re not mobile-friendly, you’re already missing out on a huge group of people who are looking for a business just like yours. More and more people are using smartphones or tablets to search for what they’re looking for. Make sure you’re found everywhere people are looking.
2021 is the year to focus more on your SEO strategies. Improve that user experience, optimize for local searching, make sure you’re mobile-friendly, and clean up any outdated material on your website. Make sure you’re giving potential customers the very best experience possible so that they find you, understand what you have to offer, and know they can trust you to have the products they need.
Looking for a website or SEO strategy for 2021? Call Pinnacle Marketing Group today to see how we can help you with all your marketing needs!