Creating a website is a huge part of growing your business, and having an online presence can take any company to the next level. You want a site that will reflect your brand, increase business, and help you stand out from the crowd.
But what kind of information should be on your website? Here are 4 important things to include:
Easy-to-Find Contact & Business Information
Ultimately, your goal is to attract potential customers to your site. When your contact and business information is easy to find, it encourages people to reach out. This information includes an email, phone number, business hours, address, and links to social media pages. Put this information on your ‘Contact’ page, or in the header or footer of the site so it’s always visible.
Your Own Photos
There’s nothing more compelling to customers than being able to see the products you sell or the services your business offers. Actual pictures from your business, as opposed to stock photos, allow people to feel a sense of connection to your company. Whether you take the photos yourself or hire a photographer, adding your own pictures to your website will definitely be worth it.
Potential customers want to see reviews from people who have worked with you before. Having a few positive testimonials on your site can work wonders for your business and set you apart from your competition. Put these reviews at the bottom of your home page to ensure that most people who visit your site will see them, or create a separate ‘Testimonials’ page.
An ‘About Us’ Section
Your business’s story is important. When people feel connected to your company and invested in its story, they’re more likely to choose you over someone else. Try compiling a brief history of the business, photos of employees, and your company’s values. Make a separate ‘About Us’ or ‘Our Story’ page, or just use a small section of the home page. These days, it’s helpful for any business to have an informative and user-friendly website. Knowing what kind of information is important to have on your site can grow your web presence, increase your customer base, and give you an edge over your competition.