Social Media marketing is a popular business tool because it has the potential to create and increase customer engagement, reach new sales, build customer relationships, track who your page is reaching, and so much more. There are so many different social media platforms that you can use to target different demographics and groups of people. But…. Social media is hard work. It can take a lot of effort to keep up with your content on multiple platforms while keeping your customers coming back for more. Here are 5 tactics to attract customers with your social media platforms.
Find/Know your Audience: In order to attract customers, you need to know who you are trying to target. Knowing your audience is a key part of any marketing strategy. This will take some research. Make sure that your demographics fit with your brand or product. You will also want to create a customer persona; this will help you interact with your standard target customers more easily.
Allow Customers to Interact with Your Company: Almost 50% of business interactions take place through social media, TAKE ADVANTAGE of your social media platforms, and interact with your customers. Give your customers the option to ask you questions on social media and be sure to respond to all your customers, even if their response is negative, make sure to respond positively. Although it may be difficult to respond to negative feedback, it is a must. This helps maintain integrity as a business. If you do not respond, the customer may continue to share negative feedback about the company and never return for business.
Invest in Social Ads: Investing in social ads helps give your social media pages the extra “kick” it needs when it comes to getting your name out there. It will also help you get increased clicks, views, and engagement on your posts. The best part of social ads is that you can advertise to the exact audience that you want with it. You can advertise to people by interests, behavior, age, location, and much more.
Post Frequently: This may sound like a given but make sure that you are posting on your social media platforms regularly. Ask questions on your social media, do polls, giveaways, share current events, show what your company is like, craft posts that are informational, and most importantly, post promotions about your company. Keep your customers interested and connected with your business.
Make Social Media Platforms Easily Accessible: Your social media won’t do you any good if people can’t find your page. Use your website to show a link that will attract customers to your social media pages, and a link to your website from your social media pages. You will also want to work on your SEO (Search Engine Optimization). This is the process of getting your webpage or website to show up on the top of a Google Search without having to pay. Having your social media platform ranking high on a Google Search will help your page be easily accessible.
Use your social media pages to attract more customers to your business. Using your Social media to attract customers is no overnight success. It will take some time to grow, but it will happen. Keeping consistent with these tactics will help show results in the future. Use these platforms to help your business strive and to give your customers an understanding of what your business is about.