Tips for An Engaging Recruitment Video

In the modern world, it can be difficult to fill employment positions. The competition is fierce in this tight labor market and hiring is no longer just about a person’s skill set, but their integrity as well. One of the many ways you can recruit the right person(s) for an open position in your company is by creating a catchy recruitment video. Video is king in the sharing world of social media and can receive up to 800% more engagements with job ads containing a video. So how can you stand out in the hiring world with a video? Here are some helpful tips to get you started.

Describe Your Culture: A video is a perfect time to describe your business culture. This allows potential applicants the inside scoop on if they would be a good fit for the team. You don’t have to go into much detail, an overview of your core values or an employee talking about what they like most about the company they work for should suffice. This helps attract like-minded individuals who share in the core values and mission of the company.

Employee Testimonials: Encourage employees to describe their personal experiences within the company. Choose employees who have been at the company for a few years or one who has moved departments for growth reasons. Testimonials allow applicants an inside look into the type of atmosphere your company might have.

Give a First-hand Look into The Company: A recruitment video is about the company. Why not take job seekers on an office tour. This will show the environment of the company and can put applicants at ease having had a sense of their potential surroundings.

Recruitment Videos are an easy way to get job seekers interested in learning more about your company. With how competitive the hiring market is today, your company needs to attract the right applicant, and video definitely has its place in the recruitment process. Looking at having a recruitment video created? Contact Pinnacle Marketing Group today!

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