It might seem insignificant but doing particular little things for your customers can really pack a big punch. Customers appreciate the extra lengths a business might go to. Anything from having coffee available, writing a thank you card, or calling to follow up with a client can make even the smallest business more significant. Yes, it’s about customer service and setting yourself apart from your competitors. The more personal a relationship you can build with your customers, the more they come to rely on you to fulfill their needs. Train your employees to go the extra mile to help a customer in need; it doesn’t take much to be friendly and helpful to everyone walking through your door.
Listen to your customers and positively respond to complaints. Often times, even if you are unable to fulfill the need of a customer, just by listening and offering another possible solution, you can resolve any conflict. Don’t be afraid to deal with any complaints; they are a learning opportunity.
Stay in touch. This is where writing a thank you note or calling to check in on how the product is working for the customer is key. Find out if your customer has any concerns or questions. Once again, this too can be a learning opportunity. Together, with staying in touch, is rewarding loyal customers. Having an incentive like a rewards card allows your customers to earn a discount the more times they use your business or products. Fostering a healthy relationship with your customers might not seem easy, but it is necessary to make sure you are running at the top of your game and ahead of your competitors.