Reach more relevant customers within your budget by utilizing Google Ads. As we know, Google is the most used search engine in the world. But how do you get your ads to show up where they matter most? You want to be in front of your customers every chance you get. That’s why calculating Google Ads into your marketing budget is a must in today’s advertising world.
Google Ads are based off an auction type marketplace. As keywords are searched in your industry, your ad will appear in front of the right customer at the right time. But how much should you spend on Google Ads? It really depends. When you bid for clicks, or website visitors, you’re only bidding for the clicks relevant to your business and your competitors. Spend what you think your customer is worth. The final number depends on your industry and how many clicks you are looking to get. Remember, the more clicks, the more you will outshine your competitor. Therefore, it depends on how much you are willing to spend. And with Google Ads, you may want a higher budget. It’s not worth spending a small amount on your Ads, as you will be lost in the jumble. Spending big is the way to go and will give you more data to work with.
Making sure you have the right keywords is essential for your money to go where it’s needed. And each keyword is not considered equal. The more relevant your keywords are to your company (and your competitors), the more they are going to cost per click. That means your Ad spend should be able to handle a higher cost for better keywords, and better keywords mean more traffic to your website. This is an investment into your company. Don’t think of it as an expense. The more you invest into your company, the more reward you gain. The same goes for Google Ads. The more you are willing to invest into your Ads, the more reward you will see. The industry you are in will play a huge roll in how to budget for Google Ads. If you are in a high-demand industry, you will probably be spending more for your keywords in order to get ahead of your competition. Google Ads don’t have to be scary. There’s a lot of information out there to help you along the way. If you are looking at adding Google Ads to your marketing plan, and aren’t sure what to do or how to go about it, contact an account manager at Pinnacle Marketing Group today. We can help you decide the best route for your ad spend budget!