With the holiday’s fast approaching, now is the time to update your SEO efforts to include the holiday rush. You want that seasonal business and the best way to do that is by optimizing your website to include a few key factors to help harness SEO for the holiday season.
There are a few different ways one can help build on holiday SEO. The first, and most important, is by including holiday keywords within your website. This doesn’t need to be a complete overhaul, just adding some keywords to your site to boost the likelihood of customers finding you. Look for ideas on Google Trends or Analytics to see what kind of search terms are most popular from the beginning of the holiday season (starting in early October). Think about what products or services tend to be big holiday sellers and add those keywords to your website.
It’s also a good idea to create holiday landing pages or content. A new page specifically designed for the holidays may actually rank higher during the holiday season. This gives Google something to find, but you need to have holiday content as well. Now is a great time to utilize a blog. The fresh content will not only give customers more knowledge about what it is you have to offer, but it will also look good to Google. Using a blog to help solve a problem, alert your customers of specific products, and/or offer great deals, and scheduling the blogs regularly, will allow search engines to find you relevant and fresh. Also use those new holiday keywords in your blog.
These are just a few of the ways you can enhance your holiday SEO. Most importantly, have fun with freshening up your website and getting into the spirit of the season. Users respond well to fresh content and will become your trusted customers once they know what you are all about. The holiday season is a perfect time to celebrate an SEO refresh and allows you to really show off your business.