Content isn’t just the words you write to be posted on your website. It’s also the photos you take and the videos you create. And video is here to stay. When it comes to creative content, video is a must. You have to be ready to fight for the attention of the consumer, and videos that engage an audience will win. With the use of video, you can create an experience for your customer. Show them the products and services you may offer, give them a tour of your facility or shop, and make them want to come and check things out for themselves.
As with video, photos are an important aspect to have on your website as well. Photos allow a consumer an inside look at your business. If you have a brick and mortar store, show the outside as well as the inside. If you don’t have a storefront, then take photos of work being done. For example, if you’re an electrician, take photos of the crew roughing in a new home. Same goes for plumbers and other trade businesses. People want to ‘see’ what it is you do.
The written word is a powerful thing. People go to your website to find out what your business is all about. They are coming to learn about you and what you have to offer. Make sure you engage them with the right written content. Explain what it is you do, how you got started, the products and services you offer, and the vitals of your business including your hours of operation and business location. These three major tools will ensure your website is outstanding in its field. Your website should give your customers a feeling of trust. Using video, photos, and properly written content is the first and most important step to a successful business brand. Make sure to keep updating that content as things change and grow, and you will see a positive difference with your digital marketing.