You’ve decided on having a website created or have signed up for social media management with a marketing agency. What are the next steps to making sure you have nothing but success in your marketing efforts? Here are 4 ways you can be the best client:
Availability. Being available to speak with your account manager is crucial. Communication between you is important to get the information needed to make sure you’re getting the best service from your marketing company as possible. Having a business owner get involved in the process helps your account manager know more about what’s important to you, what your goals are, and how to help make sure your business marketing needs are being met. The more your account manager can get to know you and your business, the better. And it goes both ways. The more you get to know your account manager the more comfortable you will be in contacting them with any questions you have.
You’re the Expert. This is your business and what you do best. You have passion and drive to make it the best it can be. Give that information to your account manager. Share business stories, testimonials, and upcoming events. The more your account manager knows about your business, the more they can strategize a marketing plan best suited to your needs and wants.
Provide Content. Providing some content is always helpful. Although your marketing company is charged with creating the content for your business website or social media sites, having personal touches from you can go far in the content world. Have a designated staff member take photos of events, product sales, or service demonstrations, and send these to your account manager. They can work with this content and the general public and those you are targeting will respond positively to the personal touch. The account manager isn’t looking at you to provide everything, just 10% or so will drastically improve the overall success of your business marketing strategy.
Invest Your Time. Some of the best clients come from those who want to learn more about the marketing process. The more you learn, the more you will understand what content to provide, how the process works, and what to expect from your account manager. You don’t need to understand everything there is to know about marketing in order to have a successful strategy in play. But knowing enough will allow you to have open conversations with your account manager about your business marketing needs.
Being a good client and being available to reach out to your account manager is important in fully understanding the what and why’s they have chosen your specific marketing strategy. When you’re ready to dive into the marketing world, Pinnacle Marketing Group has the experience and expertise you are looking for. Call a representative today!