Facebook has become extremely popular as a marketing tool for small businesses. It offers the ability to reach a large group of people with just a little effort. But mistakes are still being made when businesses try to set up their Facebook business page. Here is a list of mistakes common to first time Facebook users:
Read up on Facebook’s terms and conditions. Make sure you know what you can and cannot post. Violating the Facebook terms can result in termination. Knowing what is allowed or how to create something is the number one aspect of Facebook you should understand first before continuing on.
It’s not your profile page. Many small businesses are still setting up their business page as their personal profile page. If you do this, you miss out on many wonderful features such as reviews, the ability to list more information about your business, and ease of searching.
Be authentic. Don’t just broadcast your message. Facebook is all about being authentic and people want to hear your story. They want to be able to relate to you and your business. Let them by being interactive with them.
Try to be spontaneous. Having the same material can quickly become boring to your followers. In order to avoid that, try to have fresh, new, and exciting material. Have a contest, ask a question, engage with your audience.
Don’t underestimate your time. In order to have a successful Facebook page you have to put in the time. Often people underestimate the time it takes to build a solid marketing strategy for Facebook. It’s not a difficult process, but you have to be willing to commit to your page.
Although these are just a few common mistakes small businesses fall into, they can make the difference between a successful Facebook business page and one that falls flat. Know the terms and conditions, be authentic, learn how to set up a proper business page, and engage with your followers. It’s a simple but effective recipe for effective Facebook marketing.
Not sure where to start or don’t have the time needed to build and maintain your Facebook page? Contact Pinnacle Marketing Group today for all your marketing needs.