Marketing on a Shoestring Budget

Small businesses may be looking at ways to cut back expenses, but your marketing shouldn’t be one of them. Marketing is the way consumers find your business and become customers. There are ways to keep marketing costs down if you’re on a shoestring budget.

Use Social Media. I’m sure you’ve heard this time and time again, but the fact remains. Social Media is one of the fastest growing forms of marketing out there. You can reach a large group of individuals with very little effort. Proper use of the social media platforms means putting some time in to researching the best ways to reach people, branding your pages, making sure you have great content, and being dedicated to keeping up with the trends. It may take some work, but the payoff can be gold. This is a great way to showcase your services, products, and reviews.

Collaborate. Get together with your business community and agree to cross-promote. Cross-promoting is a wonderful way to reach new customers. Using fliers, coupons, and even social media, work with other businesses in your area to get your message across. Everyone in the network will gain from cross-promoting and you benefit from building strong, lasting relationships with the businesses in your community.

Contests and Drawings. What better way is there than to create a buzz by offering a special give-away? Using social media and instore promotion, offer a free service or product(s). The masses love a give-away and offering one or more of what you have to offer will get people talking, and shopping!

These are just a few ways you can stretch your marketing dollar. Although you can go much deeper with many of these suggestions, starting out with the basics will allow you to be found when and where it matters most.  If you are looking at marketing your business and are unsure where to start, contact Pinnacle Marketing Group for a free consultation today.

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