Maintaining your brand is always the most important thing you can do for your business and having that brand visible on Instagram will help you in your other platforms like Facebook and Twitter. Your followers will follow you across many of your platforms and Instagram is a fun way to keep them up-to-date on all things ‘you’. So how do you get the followers you want using Instagram? Following today’s best posting practices can not only help you expand your audience, but also help you create connections that foster life long customers.
Unlike other social media platforms, Instagram holds its uniqueness by placing an emphasis on aesthetic. While on Facebook tips and tricks are a key posting practice, Instagram is all about the photo. Clever use of light, color, and subject help to attract user attention. Give it a personal touch by highlighting an employee or spotlighting a product. Followers love to feel connected whether it is by learning about your company, the faces behind it, or by being shown an item that may appeal to their needs.
Following the importance of the photo is the caption. Seemingly simple, a caption has so many useful purposes. Whether you’re issuing a call to action or expanding your audience through hashtags, a perfect caption is an easily attainable formula: the simpler, the better. Included in this caption is the all-so-essential hashtag. The # sign followed by a key phrase or trend, a good hashtag can help turn your limited follower base into a worldwide audience. Something like #SpringSwimsuitStyles can help bring in someone who was looking at a business with a similar hashtag who may not have had what the customer was looking for.
Above all, be creative with Instagram. Take shots of your business so people can see inside your business world and see what might be new and exciting. When you add a service or product, show your Instagram community. Most importantly, don’t be shy with your postings. A wonderful mix of unique posts will have your Instagram page looking and feeling like a star!