When it’s time to advertise in your local telephone directory, or anywhere for that matter, there are some guidelines one should try to follow to make sure you’re getting what you need out of your ad space. With so many options, it can be difficult to know what to put in your ad, how big it should be, colors used and headings to fall under. Here are 4 guidelines to take under advisement when you are designing the perfect ad for your perfect business:
- Clutter Free. Too much information can become confusing to read and will get passed over by your potential customers. Instead, stick to the important stuff: Name, location, phone number, business hours and a few promotional phrases that are eye-catching and represent what your business is about.
- Full color reigns supreme! Black and white can get lost in the mix. Customers respond to color advertising. Don’t go neon crazy, instead make sure your ads are in full color, so they stand out and look professional.
- Choose multiple headings to appear under. When including your ad in your local telephone directory and your online directory, don’t just stick to one heading. The more visible you are, the better chance you have of reaching your target audience. Just make sure each heading is relevant to your business.
- Bigger is, in fact, better. Your ad will stand out and you will be able to include more important information like services offered and brands available without cluttering up the space.
It’s important to have the right information under the right heading so your customers can find you and learn a little about what your business is about. Having trouble visualizing an ad to fit your business? Contact Pinnacle Marketing Group today and talk to one of our talented designers!