Successful small businesses are able to rise to the top, no matter the situation. They have the ability for quick and effective responses to customer questions, concerns and feedback as well as personalized touches for their services and products. Because of these attributes, small businesses can teach you a thing or two about how to stay ahead of the game.
Always keep an eye on your competition. Knowing what your competitors are planning, offering, and how consumers react to them are just as important as how consumers are reacting to you. Staying informed means staying smart in business.
Advertising may seem like a big gouge in the marketing funds, but don’t be afraid to loosen those purse strings if you budget effectively. Having a website is the most important advertising step you can take. More and more consumers are looking for you on the web and will trust a small business with a website over one without. Make sure that website is SEO friendly and has all your information on it so that people on the go can find and interact with you. After your stellar website is complete, looking at social media advertising is a must.
Always, always, always respond positively to a negative review. If someone has had a bad experience and posts that experience, make sure to respond in a timely manner with a friendly and helpful voice. Perhaps you offer a discount to that person, apologize for their experience, and let them know what you are doing to make sure no one else has a bad experience. When you do this, other consumers will see that you care about your customers and your business.
Educate your customers as well as market to them. When you educate your customers on your services and products you create and build loyalty. Educating your customers on products allows them to learn more about your business and how you run it. Once you build loyalty, you have a customer for life.
Staying ahead of the game in today’s busy business world isn’t as daunting as it may first seem. Be diligent, informed and humble and your business will thrive! Not sure where to begin in your marketing needs? Contact Pinnacle Marketing Group today for a FREE consultation.