As mobile users increase, a business may think that advertising in the yellow pages is no longer a necessity. However, that is not true. There are many benefits still centered around advertising in today’s yellow pages. It’s important to have a presence in the yellow pages, especially in more rural settings where mobile use might be sketchy. But the yellow pages aren’t just for the rural areas. Here are some benefits to continue utilizing yellow page advertising:
- Get your advertising information in front of the right customer. When you advertise in your local telephone directory, you are targeting a specific geographical location. And since everything is already categorized by industry headings, it makes using the yellow pages easy and effective.
- People still turn to their local yellow pages for a specific need. They still find it easier to look up a business quickly in the yellow pages than on their mobile device. Say you need an auto repair service. Turning the pages to find the right business with the correct information is easier than digging through online results trying to find the right information the first time.
- Often you can stretch your advertising dollars with a bundle. That means getting both the online presence you need to have to compete in the digital world, along with the yellow page presence you should have to stay relevant to those ready to buy.
Although there is heavy competition for online advertising, the yellow pages are by no means considered ‘dead’. Those who use the yellow pages, and it’s more than you may realize, are ready to buy with a specific need or want and are looking directly to your business to help fill that need. When it’s time to advertise, make sure you cover all your bases and stretch those dollars to cover the yellow pages as well. Don’t miss out on potential customers!