Twitter is one of the biggest social media platforms delivering up-to-date and immediate information right at your fingertips. As a business you shouldn’t shy away from using Twitter to your advantage. By participating in this online phenom you can give your customers the most recent and up-to-date information about the on-goings of your business. If you have any special deals, sales, or service changes, you can post on Twitter, reaching all those who follow you.
It’s simple to start up a Twitter account. Go to www.twitter.com and sign up! You can use your snappy business logo as your profile photo and make sure to pick a twitter name recognizable to your customers. Include your website and blog link in your profile to help promote who you are. It’s that easy. Once you have signed up and put your profile together, start following other businesses in your area – showing support in your community is a great way to be in the loop of events or special occasions. If you decide to partake in these events, you can tweet out to your customers about anything you may be involved with. Tweet live from events to keep your followers engaged.
Creating Tweets are easy and fun. Be creative and don’t be afraid to learn the lingo. Using a hash tag (#) before a word allows you to be grouped in with that particular event or gathering. You have a limit of 280 characters, so your Tweets can be short, sweet, and to the point. Also make sure you @ people. This symbol before their twitter name will notify them you have something to say to them. Twitter is about conversation, so partake in what’s happening around you.
Respond to Tweets towards you. As a business you want to build a relationship with your followers just like you do with your customers. This helps solidify your brand and builds a rapport with your followers.
The benefits to using Twitter are nearly endless for a business. Not only are you getting your information out instantly, but it increases Brand Awareness, helps you stay up-to-date with the latest trends, and helps you promote your other social media platforms like Facebook or LinkedIn. Above all, use a balance of your own tweets, retweets and mentions. The more you use Twitter, the more you’ll see the benefits for your business. #twitterisfun!