Branding your business takes an incredible amount of time and energy, but is essential to give your business a face in today’s market. Consumers want to know you but how do you help get the word out? Easy. You have the perfect tool – your employees. Your employees want to be your brand advocate. They want the business to succeed and thrive, so help them help you bring customers to your door.
First off, there are many ways an employee can help promote your brand. Social media sharing is just one of those many steps. Encourage them to engage with the business on social media platforms such as Facebook or Twitter. They can share your recent posts, respond to engaging questions, or simply like the posts you are putting out there. It’s easy, not very time consuming, and effective.
Get involved in community events and functions. Ask your employees to partake in certain festivities around the community. Make sure they have clothing advertising the business – which is just another way to easily promote your new brand. Clothing sporting your business name and website address with your brand colors and logo is a sure-fire way to get your name out around town. Make it comfortable and watch as you and your employees easily advertise.
We like to call them Lunch and Learns, others call them fireside chats, but either way, monthly casual meetings with your employees is essential to making sure everyone is on the same page. Use this time to let them know any plans you have regarding the company, services you offer, and how they can help with advocating. Include them in the small details as well as the larger ones.
Treat your employees like the rock stars they are and they will help make the business a true success! After all, they make up a big part of your business already and should feel like they are an essential part to the overall success of the company.
Not sure where to start with branding? Contact Pinnacle Marketing Group for a free assessment today!