Content writing for your website and other social media platforms isn’t as easy as it may first seem. Often, we take for granted that if we just throw a few keywords in here and there that it will be enough. Unfortunately, that’s not the case. Content writing has a method and there are many things one needs to consider while writing.
First, make sure you have all the information. People want to know certain things about your business. When you open and close, your address, phone number, and a little bit about your services. You can spread out your writing by highlighting each service on social media, but make sure you have all of them listed on your website. People need to know what it is you offer.
Next, make sure you have your keywords. Keywords are words you put in your content writing that help boost your visibility on Google. Anything related to your business can be used as a keyword. Let’s say you’re a car dealership. Some keywords you may want included in on content would be auto dealership, used cars, new cars, service and repair, and the like. Brands of automobiles can help as well. Just don’t get too carried away with your keywords. The content still needs to be readable and user friendly. Which brings us to the next part.
Being user friendly means your content can be read and understood by everyone. You don’t want a jam-packed keyword mess that doesn’t allow easy reading. You want it to be clear, concise, and professional. Make sure each page of your website has a purpose and that your purpose is easy to understand by your current and potential customers.
Content writing doesn’t end just because your website is complete. Refreshing that content is just as important as creating it. Also, with social media platforms, your content should be fresh, original, and unique. The more you put out there that a consumer can relate to, the more your content is working for you.
Need content help? Give Pinnacle Marketing Group a call today. We can help with all things content.