Email newsletters are a fantastic way to keep your customers in the know when it comes to events, product change-outs, sales, and so much more. You have an endless list of options available when it comes to what to include in your newsletter. You can cross-promote with other businesses, offer tips or tricks concerning service and products, or discuss anything new happening in and around your store and website.
You’ve already gathered a list of your customer’s email addresses, now put them to good use through a dynamic and engaging monthly or quarterly newsletter. There are plenty of newsletter template sites such as Constant Contact and MailChimp. These sites already have templates for you to create a stunning newsletter. You can upload images, include all your social media links, change out colors to match your branding, and even add video.
One of the most important items to include is your business branding. For every newsletter you send, make sure to keep your branding at the forefront. Create a header with the name of your business and logo, along with the colors you have chosen to represent your brand. Always have your address, phone number and store hours, usually in the footer or at the bottom of the newsletter. This is where all your social media links should be located as well. Create engaging content pertinent to what your business has to offer. Discuss upcoming sales, offer a coupon, or use a poll to gather customer opinions. Let the newsletter be educational as well as promoting your goods.
Give your customers what they need to reach you, find you, socialize with you, and shop with you. If you need help, contact a marketing firm like Pinnacle Marketing Group. They have the skills, time, and expertise to lend a hand creating the perfect electronic newsletter for your business.