We hear about them all the time. In order to have a successful website you need to have the right keywords. In the grand scheme of things, keywords are one of the most important elements to have for your website and are also the easiest step in creating an SEO (Search Engine Optimization) friendly website.
Keywords are words or phrases your customers are typing into search engines. To be found by these current and potential customers, you must have these keywords. Choose keywords to specifically define your business and services and make certain they appear on your website and are embedded in the source code of your web page. Example, say you are an auto body shop. Your website would ideally have content with keywords and phrases like “Tires”, “automotive transmission repair”, and “auto body repair”. When someone goes to a search engine and types in Auto Body Repair, that search engine will scan potential website possibilities and will choose yours among others to appear because you used those particular keywords in your site.
You still want your content to be readable as well as keyword rich. It’s important to be sure your keywords are relevant in your content. Keywords are important, however don’t go overboard as it can damage the integrity of your website. The important things are your customers ability to find you, and being certain your website is user friendly through and through.