Hyperlocal targeting (marketing within an area based on location), helps brands answer the needs of their local consumers. But how does one take full advantage of this type of marketing?
First things first, make sure your online presence is strong and updated frequently. If you’re not online or your information is outdated, you will be missing out on opportunities to reach your local public. More and more consumers are researching businesses online before they buy, including those who will be making an in-store purchase. Poor online performance can hurt a brand by turning off potential customers.
Most of the buying public are searching on the go, which means a business now needs to understand how to connect to their client base with the most up-to-date information and services. Master the basics of your marketing strategy. A business may want to consider hiring a professional account manager to help with all the steps needed to ensure your brand is consistent, appearing where and when it matters, and is as up-to-date as possible. They have the resources to engage your current and potential customers as well as leave you to do what you do best – run your business!