Using social media for business is becoming more and more popular. It is an excellent way to attract customers on multiple levels. Have you evaluated the platforms that you are currently using or would like to use? Here are some inside secrets you may have not known that may sway your decision of what you choose to use for your business.
Pro: Facebook has over 1.39 BILLION users. Using Facebook for business can increase exposure to potential customers.
Con: Alert! – Information Overload: Facebook takes time and energy. The information that can be placed on Facebook is endless. You must be the judge on how much time you feel you can put into your marketing strategy.
Pro: Easy to track data. – Twitter analytics allows you to look at data by the hour.
Con: It can get distracting. As you reach more and more customers, your behavior may change and it can get to be addictive to be online all the time. It’s easy to get caught up in the stream of interesting tweets.
Pro: Ease of contact for consumers. Instagram allows you to enter your company’s name, address, and email into your account so it makes it easy for your customers to connect with you.
Con: Instagram has not developed a desktop feature. It looks like it will remain the king of mobile.
Pro: You can upload any length of video. There is not size or length cap that is placed on videos in YouTube.
Con: YouTube takes a lot of hard work to generate a captivating video to survive the harsh competition that YouTube has.
Pro: You don’t have to leave comments: the ease of following boards or repining images take4s the stress out of feeling pressured to stay involved.
Con: Pinterest attracts a very specific audience. Pinterest users are 82% female and 70 percent of those users are under the age of 45. If you want a wide range, other platforms should also be a part of your marketing strategy.
Pro: It improves the SEO value of a small business. It can also help you stay up to date with the on goings in your industry. With both of these great points, LinkedIn business is a great starting point as a social media platform.
Con: It requires a large initial time investment. It takes time to make connections and form conversations.