Personal photos of your business, employees, and special events, showcase who you are, what you stand for, what customers can expect when they visit, and can create more engagement and interest from your viewing customers.
Customers want to see the authenticity, value, and uniqueness your business has to offer above another. Real photos of your real business and real services will represent the qualities a potential customer will relate to, and in turn, trust. Take a picture of your store front, of your cashier, of the sales person, or even of an employee gathering. Potential customers will get used to seeing the faces behind the business and will feel more comfortable coming to you for their needs, as well as recommending your business to their friends and family.
Take a look at these two examples:
The one on the top is stock photography and the one on the bottom is an authentic picture of the business.
The photo on the bottom allows you to see who is behind the bar, who comes to visit and what kind of atmosphere to expect. If you were to present your business as the one on the top you could mislead potential customers into believing you are something you’re not.
Taking your own photos and showing off your authentic and unique business self is going to set you apart from your competitors, and bring in the customers who have decided that you are the you they wish to do business with.