With 1.5 billion active users, Facebook is a pretty popular place. It’s also an easy and fast way to reach potential customers and show them what your business has to offer.
It’s free to set up a page for your business, but that might not be enough. Facebook users see a lot of things on their newsfeed every day, which makes it a challenge to get your target audience active and engaged. So what’s a small business to do?
Facebook Advertising may be your answer. But why would you want to pay? Facebook gives you the tools to target your audience and measure your results. You can get started for as little as $1 a day and you control your budget.
Facebook Advertising offers multiple ways to expand your reach:
• Increase the number of people who like your page – Run a campaign focused on users who don’t already like your page.
• Tailored ad campaigns – Choose who sees your ads based on location, interests, behaviors, and a whole host of demographics. If you know the type of person your business serves, you can direct your advertising to those users.
• Boosted posts – Increase the reach of specific posts that have proven to be successful with your existing followers.
Paid ads are a great way of raising brand awareness. The more people who engage with your page, the more likely your posts are to appear on the newsfeed. This can lead to more people seeing your organic posts as well.
Ready to get started with Facebook Advertising?
Click here to contact a member of our Social Media Management Team. We can have your campaign up and running before you know it!