Four Key Factors in Advertising
The main goal in advertising is to get people to move, whether it is to buy a product or attend an event.
Take a good look at who your audience is and remember these four key factors below.
1. Feeling – does it reach to the emotional side of the customer?
2. Function – is it practical or functional?
3. Compatibility – does it fit in their routine?
4. Cost – is it affordable?