4 Reasons You Should Have Clear Business Goals
General goals to increase revenue or come out with a new product aren’t enough— in order to acheive the success you want, you need to create and record concrete and specific goals.
Here are 4 reasons to do it:
1.) Measure Success: Setting goals for each quarter and even each year allow you to have a much more holistic approach to where you want your business to be in the future and what is needed to get it there. It also holds you accountable to have measurable goals for success.
2.) Leadership Team Cohesion: Setting goals helps unify everyone to know what they are working towards and justify decision making along the way. It’s motivating to know what part of the goal you are contributing to.
3.) Knowledge is Power: The more you know about what your business should be tracking towards, the better prepared you are to make decisions. Constantly ask yourself what will help you reach your goals.
4.) Reassess Goals Mid-Year: Having written goals doesn’t mean they are set in stone. Augment as necessary based on circumstances.
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