Why Businesses Need to Engage With Social Media?
Imagine a brick and mortar store without sales associates helping customers. Imagine a restaurant without a wait staff catering to its clientele. It just seems wrong, doesn’t it? We expect people to be there as needed when we’re shopping, and part of the whole allure of dining out is the convenience of being waited on.
Five to ten years from now, however, it will probably be just as difficult to imagine a company operating online without some sort of social media or interactive strategy. Why? Because like traditional expectations for the retail and hospitality industries, today, for any company doing business online, people expect an engaging experience.
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