Court Cunningham is CEO of Yodle, a provider of online marketing services to small businesses.
Google shook up the local business industry last year when it replaced Google Places with Google + Local pages. However, that was just one of a few major developments that influenced the direction of the local marketing industry. The marketing space covering social, mobile and local (or SoMoLo as some call it) saw phenomenal growth. Mobile marketing boomed and daily deals lost their hype, leaving many local business owners asking “what do I do next?”
In the last couple of months, Facebook has made several product changes to address the local market including an integration with Microsoft Bing for Facebook Social Graph. More developments from a host of companies will have local business owners wondering if they need to consider a new or better mix of marketing and advertising solutions.
Going into 2013, I foresee new products, industry consolidation, and new entrants into the social, local and mobile markets.
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