Essential SEO Terms Marketers Should Know: a Glossary
Do you want to optimize your website but have trouble communicating with the technical folks running it? Jargon alone shouldn’t stop you from making your site the powerful marketing tool it can be.
This is a list of the 40 most essential search engine optimization(SEO) terms to help marketers communicate with developers and understand how to optimize their websites.
40 SEO Terms You Must Know!
301 Redirect – A way to make one web page redirect the visitor to another page. Whenever you change the web address of a page, apply a 301 redirect to make the old address point to the new one. This ensures that people who have linked to or bookmarked the old address will automatically get to the new one, and search engines can update their index.
Anchor Text – The actual text of a link to a web page. On most websites, this text is usually dark blue and underlined, or purple if you’ve visited the link in the past. Anchor text helps search engines understand what the destination page is about; it describes what you will see if you click through.
Blog – A part of your website where you should regularly publish content (e.g. commentary on industry/company topics, descriptions of events, photos, videos, etc.). Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Make sure you keep your blog within your own domain.
CSS (Cascading Style Sheets) – The part of your code that defines how different elements of your site look (examples: headers, links).
HTML – The code part of your website that search engines read. Keep your HTML as clean as possible so that search engines read your site easily and often. Put as much layout-related code as possible in your CSS instead of your HTML.
Indexed Pages – The pages of your website that are stored by search engines.
PageRank – A number from 0-10, assigned by Google, indicating how good your overall SEO is. It is technically known as ‘Toolbar PageRank.’ Note: PageRank relevancy is changing.
RSS Feed – RSS stands for ‘really simple syndication.’ It is a subscription-based way to get updates on new content from a web source. Set up an RSS feed for your website or blog to help your followers stay updated when you release new content.
Traffic Rank – The ranking of how much traffic your site gets compared to all other sites on the internet. You can check your traffic rank on Alexa.
URL – The web address of a page on your site (example: www.yoursite.com/contact).
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