3 Dumbest Sales Job Interview Questions

3 Dumbest Sales Job Interview Questions… and What to Ask Instead
By Geoffrey James

Need a stronger sales team? When you’ve got a potential hire in the hot seat, make sure you’re asking the right questions.

When it comes to generating revenue and profit, there is simply no task more important than hiring the right sales staff. Unfortunately, most companies find this process extraordinarily challenging, as evidenced by high turnover rates.

According to CSO Insights, a company that surveys and studies sales teams worldwide, one out of three sales professionals on average leave the organization within a year. Between ramp-up costs and lost opportunities, a bad sales hire can easily cost $150,000… or much more.

Over the next few weeks, I’ll be writing plenty of “how to” information about building a top performing sales team. For now, though, let’s start with the basics. Here are three questions that often get asked during sales interviews, but which tend to lead to hiring the wrong sort of person.

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