With everyone going on about the wonders of Facebook and Twitter, our poor friend LinkedIn sometimes gets left out in the cold. While not one of the most visible sites, it is definitely one of the most powerful. With millions of people from all over the globe taking part in the conversation on LinkedIn, it is definitely a place online where your audience thrives.
What I usually hear when I speak to prospective clients about LinkedIn is that “I’m not B2B, I’m B2C. LinkedIn will never work for me.” Aside from that statement oddly rhyming, that statement can’t be more false. Whether you are B2B or B2C, you can carve out your own audience on LinkedIn. I’ve said this quite a bit, and lately people have been asking me to put my money where my mouth is asking “Can you prove that there is ROI in LinkedIn?” My answer, “Absolutely!”
About 60% of my business comes from LinkedIn. True.
While my firm may be unique, we handle accounts for a wide array of clientele that get results on LinkedIn. Not only sales and referrals, but speaking engagements, sharing of content to a wide audience, hits to their website, media appointments and much more. I’m not saying that 60% of your business WILL come from LinkedIn, but it is definitely a spot where you need to be.
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